About us

We are

  • Local San Diego residents and homeowners like you.
  • Tax payers and contributors to the local San Diego economy like you.
  • The hard-working middle class like you.
  • Go-getters trying to make ends meet in this expensive city like you.
  • Reasonable and responsible neighbors like you.
  • Local small business owners, restauranteurs, and service industry professionals who rely on the tourism economy like you.
  • San Diego natives and transplants of all ages and backgrounds who love this city and want to see it thrive like you.

We are Share San Diego and we are a coalition of local Airbnb and HomeAway/VRBO hosts, local property owners, local businesses, and professional management companies advocating for common-sense Short-Term Rental (STR) regulations in the City of San Diego. We are dedicated to protecting private property rights while allowing our guests to enjoy the benefits of neighborhood living while supporting our local economy.

Our goal is to share this wonderful city we call home with the rest of the world–Share San Diego.

Our mission

To support Short Term Rentals (STR) in San Diego by working toward fair, reasonable rules that define STRs, create good neighbor policies, respect property rights and ensure millions of guests can continue to enjoy San Diego each year.

In order to achieve this mission, we must work to repeal the extreme STR ordinance passed by City Council in July and collect the signatures needed to qualify a referendum. A referendum would force the City Council to repeal the de facto ban on Vacation Rentals or allow voters to be heard.

The City Council should be looking at fair, reasonable and balanced regulations in San Diego, not a de facto ban that hurts the local economy and thousands of middle class residents who rely on STRs.

Our stories


Matt, a local business owner who relies primarily on tourism dollars from STR's

My name is Matt Gardner and I am the Owner of Cheap Rentals. I started working at Cheap Rentals right out of high school when my uncle owned the business. I worked there until 2007 when I took the business over after my uncle decided to retire. I built the business up from there with an additional store location in Belmont Park as well as a big increase in our menu and service offering. We went from only myself as the employee running the business as owner operated only to having over 20 employees, many of which live in Mission Beach themselves.

I have also been a resident for over 12 years in Mission Beach, I am a board member of the Mission Beach Town Council and I stay very active in the community. I have a deep sense of pride in welcoming the visitors to San Diego. Both visitors and locals alike come to the beach from all walks of life and depend upon a fun and relaxing experience to recharge their batteries in life. Life long memories are made with their most beloved friends and family and we get the distinct joy of enhancing and guiding that experience.

We don’t just rent gear but we act as a sort of welcoming committee helping people make the most of their time at the beach in San Diego.

I have polled our customers for several years in a row and at least 60% of our overall customer base comes from Short Term Rentals. This has been the case for decades for our business. We often get families who stay at the same vacation rental year after year as a tradition and I have even witnessed children grow into adults and become customers with families of their own.

If the recent city council vote takes effect I can conservatively estimate that I will lose at least 40% of my revenue. This takes into account the remaining Short Term Rentals that might still exist under the new rules and the slight increase in occupancy that the hotels might enjoy over their already high occupancy rates.

My entire business would very easily be lost or at best, I would have to fire my entire staff of 20+ people and incur a reduction in my own income.

We charge a very reasonable rate for our rentals and as such do not have a very large profit margin. I cannot stay in business with such a vast reduction in sales. My entire business would very easily be lost or at best, I would have to fire my entire staff of 20+ people and incur a reduction in my own income. This does not even leave me the option to sell my business as it would be worthless after such a change, especially after all the work in growth that I have put into it.

My wife and I have a 14 month old daughter and have recently, and finally, purchased a house for ourselves to meet the needs of a growing family. Now the livelihood of my family and our future is threatened with such a change and I cannot weather even one year on a trial basis, even if it only has half of the expected negative outcome.

The whole of Mission Beach itself was built as a tourism hub and that on the back of Short Term Rentals. This precedence goes back 100 years and rental businesses like mine are called for specifically in the local planned district ordinance as well as Short Term Rentals as we work so well together. The business community as a whole relies on the seasonality and influx of tourism that Short Term Rentals brings and we would all suffer to varying degrees should this take effect. Several businesses would be forced to shut down and their staff be let go.

I love our city dearly and am here to stay. I fell in love with our beaches especially and we should not hoard this treasure. Our beaches are to be shared with the world as many people from all over the globe make their way here to enjoy them. This sense of “Locals Only” has got to stop and we need to find smart solutions to meet the needs of the residents and visitors together.


Aaron from Mission Beach

My Name is Aaron and I originally came to San Diego from Idaho 23 years ago pursuing a beach volleyball career and a new life here in Mission Beach.  I spent weeks and months training, working locally and surviving on P.B and J’s and Top Ramen at the same time moving from one rental to another in Mission Beach until my eventual income allowed me to finally purchase a 2BR/2BA condo just south of Belmont Park.  I eventually married and lived into that unit for the next 17 years.

We eventually had a young boy and then 2 years later a lil’ girl, while still living in that small 2 bedroom.   We loved the idea of raising a small family here in Mission Beach, surfing, sailing and of course beach volleyball.    As you can imagine, we eventually out-grew our lovely unit and had to seek a larger place to live.   However, a larger unit means much more money and we would have to rent for we could not afford to buy another place.   We did not want to leave Mission Beach though, so we looked and looked for the right place for our family.

Luckily, we found one only about 500 yards from our current place and fortunately we knew the landlord (also a MB resident) and he was willing to allow us to look into rental options for our current place to help supplement the difference in rent for his larger unit only blocks away.   We penciled-out a basic rent for long-term tenants or even students as an option but neither one penciled out.

We then looked into the short term rental option and while the process seemed daunting at the time, we realized it was the only way we could afford to make the move and stay in Mission Beach.

So we took the chance! And within a few months we were able to make enough income to afford to move to a larger place to raise our small family of four and stay in the same neighborhood.

I’m thankful for the opportunity and right to offer our place for short term rentals and welcome new families from out-of-state and abroad to rent our home for the San Diego beach experience.   If this new ordinance voted on by the city council of banning stort-term rentals truly holds up then we will be forced to move elsewhere and perhaps out of Mission Beach which is where we’d have called home for 23 years.

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